Pakistani actress Hania Aamir has been appointed as the UN Women Goodwill Ambassador for Pakistan, marking a milestone moment for the actress and for the country’s broader efforts toward gender equality. The appointment reflects UN Women’s growing engagement with influential young voices willing to advocate for inclusive digital and social environments.
The announcement was shared by UN Women Asia and the Pacific Regional Director Christine Arab, who formally welcomed Hania Aamir to the role. She called on Hania to help advance safe, inclusive digital and financial spaces for women and girls across Pakistan, highlighting the urgency of creating systems that encourage empowerment rather than exclusion.
Hania Aamir addressed the appointment by underscoring the importance of reshaping online behaviour, challenging harmful norms, and centering safety for women in both physical and digital environments. She stated that women and girls should be able to work, learn, and express themselves without fear. Her comments reflect a growing recognition that digital harassment, economic marginalisation, and gender-based violence continue to hold back progress for millions.
In taking on the new role, Hania aims to amplify the voices of women and girls, using her influence to draw attention to the systemic barriers that limit access to education, employment, and digital participation. Her appointment also aligns with emerging global conversations around online well-being, digital literacy, and financial inclusion, areas where Pakistan faces both challenges and opportunities.
The announcement sparked immediate support across the entertainment industry. Celebrities including Mahira Khan, Yashma Gill, Hira Khan, Dananeer Mubeen, and Kinza Hashmi congratulated Hania, expressing enthusiasm for her next chapter of advocacy. Their responses point to a broader cultural shift, where representation and public leadership around gender issues are increasingly encouraged.
Hania has maintained a strong public connection with her audience, often using her online platforms to spotlight social issues while balancing her acting commitments. Recently, she garnered attention by promoting her upcoming drama Meri Zindagi Hai Tu, which features a high-profile cast including Bilal Abbas Khan, Meher Jaffri, Ali Rehman, and Vardah Aziz. The production is expected to explore emotional complexity and character-driven storytelling, resonating with viewers who follow her work closely.
As Pakistan navigates conversations around identity, access, and empowerment, Hania Aamir’s appointment signals a strategic moment for UN Women in the region. By bridging advocacy with mainstream media, her role could help drive visibility, accountability, and sustainable social change. The coming months will reveal how her message resonates with audiences across both entertainment and development sectors.
